Founder
President and Founder
James founded The Lee Strategy Group with the belief that communications was about formulating the right strategy, aimed at the right audiences and delivered at the right time. He believed clients were best served by senior professionals who had deep industry expertise and knowledge. Unlike larger communications firms, he believed he could deliver maximum results and quality at lower costs.
Prior to forming LSG, James was director at Burson-Marsteller working on a wide array of issues, including utility deregulation, wireless standards, biotechnology and healthcare, business-to-business marketing, labor relations, environmental communications, community outreach and coalition building.
He is in demand as a speaker, trainer and lecturer on new strategies in using and leveraging social media and emerging technologies.
He
has counseled Fortune 500 firms on developing and training internal
staffs on social media platforms, media relations, analyst
presentations, investor roadshows and crisis response plans as well as
managed a variety of crises including industrial accidents,
environmental mitigation, product liabilities, consumer lawsuits and
labor issues.
Prior to work in the private sector, James served as
Communications Director for the California Environmental Protection
Agency. He also served as California Governor Pete Wilson's Deputy Press
Secretary.
James' extensive media experience also includes work in
television, radio and entertainment promotions at media companies such
as Paramount Pictures, KABC-TV, Gannett Broadcasting and CBS Radio.
He holds bachelor degrees in business and journalism from
the University of Southern California and is active in several
professional and charitable organizations, including serving on the
boards of the Junior Statesmen Foundation, Public Relations Society of America and the Asian American
Advertising and Public Relations Alliance.
