How We Work
 
Traditional communications firms maintain a nice looking office for their clients, hire lots of junior-level people to staff out work, while billing high rates to cover their overhead. At LSG, we don’t like that model and instead opted to build a network of qualified, senior Strategists with deep industry knowledge we could tap for specific client projects. We negotiate our rates with them and take out the overhead to deliver a competitively priced product to our clients.

It’s a model that has worked since our inception and clients have found it gives them flexibility as well. All too often you are limited to the talent and experience of the people in the local office of the firm. With our network, we can access talent virtually anywhere around the world and with technology, we can bring that talent to bear anywhere for our clients.

Budgets
 
Our clients engage us normally under three types of activities: retainer, project and hourly budgets.
 
Retainer budgets are normally an agreed upon fixed monthly budget set against a scope of work. These budgets usually encompass longer-term programs such as media campaigns, product launches, employee culture changes, corporate rebrandings or grassroots campaigns. You will never be charged in excess of the budget. If we overservice, that’s to your benefit.
 
Project budgets are just that, based on the length, scope and term of a project. These budgets are usually ideal for trainings such as media, crisis or presentation training sessions, as well as tasks such as convention and trade show planning, event producing, analyst tours, shareholder meetings or fam trips.

Hourly budgets are normally set for unanticipated events such as crisis communications, or niche needs such as writing a press release, executive speech or opinion piece for a newspaper. These can be capped in order to ensure we don’t exceed budget.

Process
 
As our name implies, we are ardent supporters of developing a strategy. It’s easy for any other firm to promise you news hits or clippings, but can they answer the question of “why?” Sometimes the best strategy is to avoid being in the news entirely or only being in certain publications. That’s where we come in. We use our proprietary process to help you understand what needs to be done and come up with the best way of executing it. We also work by providing our clients online tracking of their project and work items. This not only helps you, it helps our team by allowing everyone to coordinate and work in real-time simultaneously no matter where they are in the world.